Business Studies with Marketing

Module Information

Pre - University: Business with Marketing

Award – Business Studies 5M2102

Digital Marketing 5N1364

Gain an understanding and ability to use common digital marketing tools. These include search engine optimisation, email marketing, and the main social media platforms. Project work involves planning, implementing and evaluating a Google Adwords campaign for a small local business. This is part of the annual Google Online Marketing Challenge.

Assessment: Project (50%), Portfolio/Collection of Work (50%).

Business Administration Skills 5N1610

This component will give you an understanding of the administration requirements of a range of organisations and equip you to learn how to operate effectively under supervision in a variety of administration contexts. You will complete two assignments related to how organisations function and prosper and have one theory based exam

Assessment: Assignment(s) (60%), Examination - Theory Based (40%).

Marketing Practice 5N1400

Marketing is important in all organisations, whether commercial or not – for – profit. This module is designed to introduce students to marketing and the concepts underpinning marketing practice. Students will acquire the knowledge and skills to perform effectively in a range of marketing related contexts.

Assessment: Assignments (60%) , Examination - Written (40%).

Event Production 5N1374

This module equips the learner with the information and techniques to plan and stage an event. Covering areas such as: understanding a client brief, roles of responsibility, scheduling, risk assessment, budgeting, logistics; promotions and communicating effectively as part of a team. Having completed this module the learner will be able to project manage events of different scales and types.

Assessment: Project (40%), Skills Demonstration (30%), Learner Report (30%).

Mathematics 5N1833 - Optional

Learn the numerical skills that are going to give you the advantage in any business or marketing environment. These are also skills that you may need for third level progression. As part of your maths classes you will learn about all branches of maths, and will focus on applying maths to real life through studying topics like statistics and probability. Course content is similar to Leaving Certificate Ordinary Level.

Assessment: Assignments (60%), Examination - Written (40%).

This component is available as an option for those students requiring Mathematics for progression through the CAO.

Web Authoring 5N1910

At the end of this course students will be able to design and build a basic website using HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets). They will be able to understand the code that lies behind more complicated websites. They will learn about and use web editors and content management systems.  Assessment – Portfolio/Assignment – 30%   Project – 70%

 Assessment:  Assignment (30%), Project (70%).

Work Experience 5N1356

Prepare for a work placement under supervision for a limited time. This comprises of a skills audit, achievement audit, rights and responsibilities, vocational area study, an evaluation of work placement and future career options. A Work Placement of 10 working days or 60 hours must be arranged.

Assessments: Portfolio/Collection of Work (60%), Skills Demonstration (40%).

Entrepreneurial Skills 5N1951

This programme module aims to equip the learner with the knowledge, skill and competence relevant to the theory and practice of entrepreneurship and to adopt an entrepreneurial approachto business and/or social innovation activities, operating independently while under general direction.

Assessment: Project (50%), Skills Demonstration (50%).

Digital Presentations 5N0563

This programme module aims to to equip the learner with the knowledge, skill and competence to plan, prepare and deliver a digital presentation and to gather and present information using modern presentation techniques.

Assessments: Project (50%), Portfolio/Collection of Work (30%), Assignment (20%).

Spreadsheet Methods 5N1358

Produce a spreadsheet that meets a simple design specification and is fit for purpose. Learn a range of spreadsheet features such as data and cell formatting techniques, conditional IF statements, financial, date and time functions. Generate a variety of types of graphs from spreadsheet data. Automate routine multi-step tasks through the creation, execution and management of simple macros.

Assessment: Project (50%), Examination - Practical (50%).